Heritage Link Wines

Harvard MBAs Selena and Khary Cuffe wanted to give black wine producers a better chance to thrive. The result - Heritage Link Brands. Not many people know that South Africa has a $3 billion wine industry. Even fewer know that only 1.5 percent of that industry is owned by blacks.

Heritage Link Brands showcases indigenous wine producers who represent a variety of cultivars from across the continent, with a focus on Africa’s most developed winelands in South Africa. South African wine is now the U.S.'s ninth largest wine import. Heritage Link hopes to improve these statistics by “linking” U.S. wine consumers to Africa through fair business practices and empowering marketing strategies.