CANOE is inspired to celebrate Africa’s evolving culture and lifestyle. It is a creative initiative by 7 entrepreneurs endeavoured to correct the image of Africa, predict growing trends and portray positively, the continent and its people. The result is a conservative, sexy template, heralding the rebirth of Afro-cool. CANOE seeks to guide ‘Black Diamonds and Pearls’ [your Afro-bourgeois]: Principally, in luxury trends and laudable knowledge through exposure - the power with which they can augment their lives and secure an exceptional lifestyle with a sense of pride and knowledge of self. CANOE is not hesitant to show success through extravagance as a merit of prosperity; but to create a lust, a passion for the rewarding things in life. Sail with us to see the new Africa.